Inovação e sustentabilidade em startups: Modelos de negócio, práticas e desafios na economia circular.

Jhulia Rabelo Constantino; Kaíke de Souza Robaina; Laura de Oliveira Vieira; Diego da Silva Sales; Natalia Bousquet Batista

Authors

Jhulia Rabelo Constantino Instituto Federal Fluminense Campus Campos Guarus https://orcid.org/0009-0009-8228-0758
Kaíke de Souza Robaina Instituto Federal Fluminense Campus Campos Guarus https://orcid.org/0009-0009-8300-2872
Laura de Oliveira Vieira Instituto Federal Fluminense Campus Campos Guarus https://orcid.org/0009-0003-1668-7548
Diego da Silva Sales Instituto Federal Fluminense Campus Campos Guarus
Natalia Bousquet Batista Instituto Federal Fluminense Campus Campos Guarus https://orcid.org/0000-0002-2316-6738

Abstract

This study investigated how startups have been innovating in their business models to enable the circular economy, analyzing practices, technologies, and strategies focused on sustainability and the creation of socio-environmental value. A systematic review of a descriptive and exploratory nature was conducted, with a qualitative approach, following the PRISMA protocol, based on original publications from 2015 to 2025 in the Scopus and Web of Science databases. The analysis of 11 selected articles showed that startups operate in sectors such as fashion, cosmetics, agrifood, and foodtechs, adopting solutions supported by digital technologies, strategic frameworks, and collaborative governance. Nevertheless, they face barriers related to costs, scalability, and cultural resistance. However, the relevance of collaborative models, incentive policies, and multisectoral engagement was noted as consolidation drivers. The findings provide support for public policies, financial instruments, and business strategies, contributing to highlight the strategic role of startups in the transition to sustainable business models.

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